Incorporating innovative hydrating technology the No Frizz Shampoo from Living Proof is up to 70% more effective at shielding against the effects of humidity*, leaving hair feeling weightlessly smooth and replenished. A nourishing and enriching shampoo designed to help fight the effects of humidity, whilst smoothing hair and maximising volume. The patented formula works to repel dirt and oil, creating a long-lasting shine. *Compared to a silicone-based product.