Fresh’s Sugar Lip Treatment Sugar Citrus Rush is an innovative lip balm that offers up to 24 hours of moisture. The revitalising formula aims to deeply nourish and soften the lips, while working to provide a long-lasting rush of freshness. Infused with an invigorating twist, the menthol-infused formula utilises time-release technology to help instantly invigorate the lips. When pressed together, the lips trigger a cooling encapsulation system, seeking to provide a minty sensation. *95% felt an immediate burst of minty freshness. *90% reported an immediate sensation of fresh breath. *97% noticed an immediate cooling sensation on the lips and protection against dryness. *Self-assessment test, 61 subjects, 4 weeks.