Formulated with gentle ingredients, the Curlsmith Vivid Tones Vibrancy Shampoo is designed to add moisture to the hair while cleansing and protecting from dye fading. Foaming like a regular shampoo, the colour-safe cleanser is suitable for frequent washes. Featuring a blend of naturally-derived actives, such as citric acid and pineapple extract, the curl-friendly shampoo promotes vibrancy and protects against dulling. Pair with Curlsmith’s conditioner for ultra-soft and hydrated finish. Vegan.